Ben has sold books at numerous events over a six-year period, from small festivals to huge conventions, including Dragoncon. He distilled this experience into a complete sales strategy you can use to level up your in-person sales game. Inside this book, you will learn how to handle all aspects of in-person sales, including:

• Finding events that will be profitable

• Setting up a display that works

• Interacting with customers

• Paneling

• Equipment and supplies

• And More